Days after Beyoncè Knowles announced plans for a perfume line called ‘Sasha Fierce’ lawyers for clothing retailer Abercrombie & Fitch were in court attempting to put a halt to the singer’s planned fragrance line.
Abercrombie & Fitch, which sells a fragrance ‘Fierce’, claimed in a lawsuit filed in federal court in Ohio on Tuesday (Sept. 15) that Knowles’ ‘Sasha Fierce’ fragrance would infringe on an established trademark, one they’ve held since 2002, and “poses a likelihood of confusion” in the marketplace.
According to the retailer, ‘Fierce’ is their signature fragrance and has brought in more than $190 million in sales to date, with another $64 million forecasted this year. The sent is also regularly sprayed throughout it’s 350 retail stores, “A&F’s intent is that all garments that leave the store have the Fierce scent attached to them,” said a company representative.
Knowles’ ‘Sasha Fierce’, a reference to the title of her current best selling album I Am…..Sasha Fierce, was scheduled to hit retail shelves some time in 2010. It’s unclear if or how Abercrombie‘s lawsuit will affect the launch date. Coty Inc. is partnering up with Knowles’ clothing line Deréon to produce and market the fragrance.