Toy maker, Hasbro announced on Thursday that it’s now in the music business after purchasing Entertainment One, and along with it, Death Row records.
As it’s name suggests, Entertainment One (or eOne) has it’s hands deep in the entertainment industry and owns several childrens’ brands like Peppa Pig and PJ Masks. In 2006 when Death Row records was forced into bankruptcy, Entertainment One swooped in and spent $280 million on the purchase of Death Row’s catalog, which included hits from Tupac, Snoop Dogg, and a slew of west coast gansta rap. eOne’s music division had more than $30 million in revenue in the first quarter of this year.
Hasbro’s 4 billion deal will bring all of Death Row’s works into the Hasbro stable, which includes properties like Barbie, Mr. Potato Head, My Little Pony and Power Rangers.
“The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling,” Hasbro CEO Brian Goldner said in his announcement of the purchase.